The Weekly Ritual
A ritual of bloom
begins at home
Hand-tied weekly. Sourced from the morning market.
Designed by florists who have spent a decade learning
what a season can do in a vase.
As Featured In
Vogue Arabia
Harper’s Bazaar
Time Out Dubai
Gulf Business
The National
Our Philosophy
The art is in
The repetition
A single bouquet delights. A weekly bouquet transforms.Choice Flowers Subscriptions bring the discipline of the market —the colour, the season,the surprise — into the same vase,every week,for as long as you’d like.
The Collection
Four ways to bloom
Every tier is priced per delivery, the entry being our weekly rhythm. Commit longer and your weekly rate is locked, with discounts of up to twelve percent.
Classic
8–12 seasonal stems
From AED100
per week · incl. VAT AED 105
Seasonal hand-tied bunch
Florist's Choice or Your Design
Optional paid vase add-on
Premium
15–20 premium stems
From AED300
per week · incl. VAT AED 315
Premium hand-tied bouquet
Complimentary vase, first delivery
Florist's Choice or Your Design
Luxury
22–30 exotic stems
From AED600
per week · incl. VAT AED 630
Exotic & imported stems
Hand-blown vase, first delivery
Priority delivery window
Plant
1 Curated Plant Monthly
Soon
register interest below
Sculptural office & home plants
Care card with every plant
Free florist swap-out anytime
Monthly delivery cadence
Compose Your Subscription
Compose your weekly ritual
Choose your rhythm, the length of your season, and how much creative freedom you’d like your florist to take.
I.
Your tier
Priced per delivery. To change tier, pick another card above.
II.
How often
Pick the rhythm that fits your week.
III.
For how long
A longer commitment unlocks a discount — and locks in your weekly rate for the entire period.
IV.
Florist’s Choice or Your Design
Hand it to our florists for full creative freedom, or guide the brief yourself. Every field below is optional.
Your choices guide the arrangement — our florist may add complementary flowers and foliage, and seasonal availability applies.
Favourite flowers optional — choose up to two
Two flowers selected. Remove one to choose another.
Tap a colour palette, or leave it as Florist’s pick — no preference.
V.
Considered extras
Optional refinements, added to your first delivery.
VI.
First delivery
Every following delivery repeats on this weekday at your chosen rhythm. Deliveries that land on a UAE public holiday are shifted, never skipped.
Mariam, Premium subscriber,Saadiyat
Every Tuesday, a vase of garden roses arrives — and somehow,even my Monday gets gentler.”
The hands
that shape your week
Our florists arrive at the market before sunrise.
By eight, what they’ve found is back in the atelier
— stems trimmed, water changed, sketches drawn
for the week ahead.Every subscription is a brief,
not a recipe. Two bouquets will never look the
same — and that is exactly the point.
Choice Flowers AtelierAbu Dhabi · Dubai
The Process
From Cart to first
Bloom
A subscription that respects your time —
set up in minutes, run with discipline by us.
I
Choose Your Tier
Classic, Premium, Luxury or Plant. Pick the palette and the pace that fits your life.
II
Pay Once, Upfront
One invoice covers your first month or quarter. No silent recurring charge — you choose when to renew.
III
Bloom Every Week
Flowers arrive at your door every week, conditioned and hand-tied by the atelier that morning.
IV
Earn & Renew
Choice Circle points accrue on every delivery. Pause, extend or gift — the plan flexes around you.
Pause Anytime
Hold your plan for up to ninety days, no questions asked.
Skip a Delivery
Travelling this week? Skip it from your account in one tap.
Gift Mode
Redirect any single delivery to someone you love, with a note.
Refer Friends
Earn a free delivery for every friend who subscribes.
Considered Questions
Subscription, simplified
Why is the price shown per week?
Because the weekly delivery is the unit you actually receive. Monthly and quarterly figures are the same weekly rate locked in for longer, with the discount already applied.
Can I change my mind after subscribing?
Yes. You can switch tier, pause, or skip a delivery at any point before the cut-off for that week’s arrangement, straight from your account.
Do you deliver in Sharjah?
Weekly subscriptions currently run across Abu Dhabi and Dubai. Sharjah is served on our standard same-day delivery routes, and subscription coverage is being extended.
When do Choice Circle points get credited?
Points post against each delivery once it has been fulfilled, so they appear in your balance the day after the flowers arrive.
What if I love it after the first month — can I extend later?
You can extend to a quarter at any time and the longer-commitment rate applies from the next cycle. Nothing renews without you asking for it.